We’ll deliver interested prospects to your legal firm

High-Performance Digital Marketing for Law Firms

Our Promise

Average results generated for our clients:

2.5x
INCREASE IN SEO TRAFFIC
70%
SALES QUALIFIED LEADS INCREASE
120%
INCREASE IN PPC REVENUE
35%
CONVERSION RATE INCREASE

Typical Challenges of Digital Marketing for Lawyers

To a lot of companies, law firm digital marketing appears straightforward. After all, how hard can it be? You just go online, get a website, jam it with keywords, and voila – you are on top of the world (of search engines). But the reality is often disappointing. A lot of new lawyers and law firms face similar challenges when starting an online marketing campaign. Such challenges include:

lifetime value and client acquisition cost chart
marketing goals and numbers on a graph

1. Not tracking or understanding their marketing goals and numbers

Every attorney with their own practice should have step-by-step short and long-term marketing plans. This is crucial because your digital marketing won’t be productive without a clear direction. Moreover, you should be able to get monthly ROI, LTV, CPC (clicks), CAC (client acquisition cost), and website traffic data. Being able to obtain and properly evaluate this data is key to the successful development of your digital marketing campaign.

2. Websites look good but are not converting clients

We all know how important it is to have a website. It’s even more important to have a good-looking and fast website. But it’s most important to have a website that can convert your visitors into leads and clients. A lot of good law firms struggle with that part.

3. Not doing SEO properly

Finding a good SEO consultant is tough. Really tough. Many consultants just can’t do basic things, like quality backlinking, keyword research, and producing high-quality content. Most likely, they will just overwhelm you with data without explanation in order to hide that no real progress has been made in the first 3 or 4 months.

4. Wasting money on PPC

Clicks are expensive. We know it, you know, everyone knows it. But a lot of attorneys still try to get a lot of expensive keywords that don’t really convert into leads for them. In a rush to gain more clients you will miss cheaper keywords that, when used properly, could achieve greater results for your firm.

.

Paid (PPC) vs. Organic (SEO) graph
Social Media Marketing for lawyers

5. Not keeping up with social media

Social Media Marketing for lawyers may seem counterintuitive. It’s difficult for a law firm to seem relatable on social media, so a lot of law firms just abandon this idea and have dead social media accounts altogether. But social media can be an underrated asset for your digital marketing campaign. If a law firm were to just keep accounts updated, cross-post their content, give some advice and try to interact with other users, they would build confidence in your prospective clients’ confidence and attract more people to seek legal help from them instead of their competitors.

Comrade can help you curate a website that brings results, create both short- and long-term digital marketing campaigns, get more leads and build your online presence, all while providing you with consistent data and progress reports.

How We Help

Why Lawyers Choose Our Legal Marketing Services

Marketing a law firm requires an agency with skill, tenacity, and attention to detail. With locations in Chicago, Miami, and Los Angeles, our team serves attorneys nationwide to help them achieve unimaginable results through custom digital marketing campaigns tailored to fit their every need.

  • We’re consistently nominated as the best SEO company in Chicago
  • We have attorneys on our board who provide us with priceless advice and guidance on what it takes for attorneys to dominate their sector
  • We have over 12 years of SEO experience in addition to 100+ successful projects in our portfolio
  • We’re committed to working side-by-side with you to help you achieve long-term business success
  • We have an impressive portfolio with law firms that have grown substantially with our campaigns
01 / 4

Recognized as a leading Chicago law firm digital marketing agency

partners:

We are Google partner
We are Shopify partner
We are Hubspot certified partner

awards:

Comrade Digital Marketing, Design and Development Agency has awards from Awwwards.
We have awards from FWA
We are platinum winner of creative awards from Hermes
We are "Davey awards" silver winner
Comrade Digital Marketing, Design and Development Agency - top B2B company in US in 2020 according to Clutch
Comrade is the top SEO services company
We are top local agency according to UpCity
We are the best Pay Per Click (PPC) agency in Chicago according to Expertise
Our Services

Our Legal Marketing
Services

Comrade Digital Marketing provides a wide range of online marketing services for your legal company that will increase your client list and your revenue. Below is our approach to every aspect of lawyer digital marketing for your law firm.

Website Design for High Performance

An effective website is an essential part of any attorney’s marketing strategy. Your practice can increase conversions by having a well-designed website that highlights your strengths and builds credibility. With an eye-catching and informative website, your business’ revenue will increase and give yourself an edge over your competition

Legal industry web design has its stumbling stones. Your goal when creating a website be to make the best first impression possible. Demonstrating your expertise is key to getting clients in the legal industry. The best strategy here would be to put your testimonials, reviews, and awards at the top of the page.

When it comes to content try to put CTA’s where your clients will definitely see them. People usually look for legal help when they need it as soon as possible. So, visible points of contact are crucial to making sure prospective clients will choose you, not your competitors.

Legal industry web design
website load quickly increase the conversion rates dramatically

Web Development

The technical aspect of your website plays as much of a role as a visual aspect. Yes, of course having a good-looking website is important, but as we said, people are looking for legal advice as soon as possible. So having your website load quickly increase the conversion rates dramatically.

You can even check how good the technical side of your website is right now. Services, like Page Insight from Google, can evaluate not only how fast your website loads on mobile and desktop, but also give you pointers to what issues you might have, such as unused java scripts, too bit images or files, etc.

SEO that Generates Leads

Search Engine Optimization serves one purpose and one purpose only – get you as high as possible on search engine rankings (SERPs). If you are on top of the search results, then your chances to get new leads to increase dramatically. Results on the first page of Google capture more than 70% of search traffic clicks and it’s growing yearly. And the first result gets over 25% of those clicks!

A result-oriented approach to SEO is vital for the success of your digital marketing campaign. If your SEO expert doesn’t bring you growth in the first 3 or 4 months of work, there is a high chance they don’t know what they’re doing. 80% of SEO companies are unable to provide law firms with substantial growth, increase in lead generation, or better search engine positions.

Finding a competent SEO consultant is the first thing you should do when starting to work on your online presence.

Finding a competent SEO consultant
PPC campaign for new clients

PPC that Brings Results

Compared to SEO, pay-per-click ad campaigns may seem very appealing. They bring huge results really fast, but there are negatives to every positive, and with PPC it’s the fact that they drop off fast too. Proper SEO strategy can bring you greater results in 3 or 4 months. Still, if you utilize the PPC campaign the right way it can be a great tool for bringing in new clients.
With pay-per-click ads, it is important to focus on 2 things: costs and efficiency. Too many lawyers find themselves wasting a lot of money on expensive keywords and vast campaigns while not getting even passable results in terms of conversions.

Remember, that you can always have better results with cheaper clicks if you use them correctly. Try to find a middle ground, at the start it’s not wise to compete with behemoths of the industry but also don’t get trapped by the cheapest keywords, that are totally useless. Focus on the right audiences, create a buyer’s persona, optimize your landing pages, make sure your sales team knows what they are doing.

A good digital marketing company can help you with all of these steps.

Reputation Management

Words of mouth travel fast, and law firms live and die by their reputation. Whenever a client is searching for an attorney, it’s not likely that they will click on the first firm they find and schedule an appointment right away. It is typical for people to research their options online, click on a few websites, and read client reviews.

More people are turning to online searches for information about basic business operations, prompting them to rely on online reputation more heavily when making business decisions. To ensure that your online reputation accurately represents the quality of your business, it’s more important than ever to stay abreast of client reviews.

Answering people’s questions, thanking them for positive reviews, following up on negative ones, asking clients for a review are some of the things you can do to improve your law firm’s online reputation.

searching for an attorney
social media channels

Social Media Marketing

Here’s an interesting thought. 90% of law firms don’t leverage the power of their social media at all. Yes, social media is all about connecting with people, and being deemed fake can severely harm your online presence. But there are many ways to use your platform to grow your online reputation.

As a lawyer, you can give people non-binding general legal advice, cross-post new content on your website. Answer people’s questions. Moreover, social media marketing for law firms is a part of greater reputation management.

Having active social media build your credibility in the eyes of potential clients. You never know through what channels people will find you, so having up-to-date social media channels would never hurt.

Content Marketing

Yes, content marketing is important. As an attorney, you can provide not only services but also different types of content, depending on your niche. But general content marketing advice might not be sufficient here.

Look, each law firm has its own niche, be that criminal defense, immigration, personal injury, and much more. So, if you as a personal injury firm would suddenly start writing what should you do in case of a burglary, that would seem out of place. You need to research your niche, see what your competition does right, pin down your buyer’s persona and focus on that. Then, with a help of an SEO expert, build your content marketing strategy around the exact type of content you do, and your clients read.

Printing on a keyboard
our work

Featured Case
Studies

The esteemed law practice of Kenneth J. Allen has entrusted its website development to Comrade for over half a decade. In just the first year, the firm's new website doubled its organic search traffic and attracted new clients.

32%
CONVERSION IMPROVED
20%
BOUNCE RATE DECREASED

Kenneth J. Allen Law Group

The esteemed law practice of Kenneth J. Allen has entrusted its website development to Comrade for over half a decade. In just the first year, the firm's new website doubled its organic search traffic and attracted new clients.

32%
CONVERSION IMPROVED
20%
BOUNCE RATE DECREASED

Barr & Young turned to Comrade for a best-in-class website and powerful digital marketing campaign. As a result, this prestigious law firm has increased leads by 58% and has hired additional staff to keep up with its growing caseload.

192%
INCREASE IN THE NUMBER OF QUALIFIED LEADS
100%
DECREASED COST PER LEAD
200%
STAFF GROWTH IN THE FIRM

Barr & Young Attorneys

Barr & Young turned to Comrade for a best-in-class website and powerful digital marketing campaign. As a result, this prestigious law firm has increased leads by 58% and has hired additional staff to keep up with its growing caseload.

192%
INCREASE IN THE NUMBER OF QUALIFIED LEADS
100%
DECREASED COST PER LEAD
200%
STAFF GROWTH IN THE FIRM

Stracci Law Group, Indiana's most formidable criminal defense legal practice, has trusted Comrade with its website redesign to highlight new practice areas including personal injury.

20%
Improvement in Conversion Rate
26%
Bounce Rate Improved

Stracci Law Group

Stracci Law Group, Indiana's most formidable criminal defense legal practice, has trusted Comrade with its website redesign to highlight new practice areas including personal injury.

20%
Improvement in Conversion Rate
26%
Bounce Rate Improved

Our stellar website development has secured Levinson's place on the very first page (including the top-three placement) of Google and other search engines in numerous key searches. In fact, the law firm increased its SEO leads by 240% all while reducing its online advertising budget by 25%.

240%
SEO LEADS INCREASE
25%
PPC BUDGET DECREASED

Levinson Law Group

Our stellar website development has secured Levinson's place on the very first page (including the top-three placement) of Google and other search engines in numerous key searches. In fact, the law firm increased its SEO leads by 240% all while reducing its online advertising budget by 25%.

240%
SEO LEADS INCREASE
25%
PPC BUDGET DECREASED

Comrade focused on lead generation and elevated website design, ensuring a steady increase in qualified leads. Digital marketing campaigns including organic SEO and fast-acting PPC / paid display ads, retargeting and social media helped this South Carolina law firm grow beyond its wildest expectations.

77%
ORGANIC TRAFFIC INCREASE
32%
CONVERSION RATE IMPROVEMENT

Hammack Law Firm

Comrade focused on lead generation and elevated website design, ensuring a steady increase in qualified leads. Digital marketing campaigns including organic SEO and fast-acting PPC / paid display ads, retargeting and social media helped this South Carolina law firm grow beyond its wildest expectations.

77%
ORGANIC TRAFFIC INCREASE
32%
CONVERSION RATE IMPROVEMENT

A stellar reputation behind her, respected immigration attorney Lorena Rivas turned to Comrade when it came time to launch her new private legal practice. The new Rivas & Associates website is modern, SEO, and feature-rich, providing prospective clients a compelling user experience that prompts them to take action in their immigration challenges.

Rivas & Associates

A stellar reputation behind her, respected immigration attorney Lorena Rivas turned to Comrade when it came time to launch her new private legal practice. The new Rivas & Associates website is modern, SEO, and feature-rich, providing prospective clients a compelling user experience that prompts them to take action in their immigration challenges.

Case Study: How Law Firm SEO Marketing Can Increase Leads by Nearly 200%

Comrade increases leads

Many of our current and prospective clients ask how we deliver results for our clients. The best way to answer this very fair question is to provide a real-life example of our work in the form of case studies. With this in mind, we wanted to provide you with an in-depth look at how we help companies achieve a certain set of results. It’s the best way to outline all that goes into a given marketing and/or web development project and show how that work directly impacts traffic, qualified leads, conversions, and of course, revenue. No matter what form of marketing avenue you’re considering for your business; no matter what type of agency you’re looking to hire, be sure to ask for case studies.

In this case study, we’ll outline how Comrade Digital Marketing, being one of the Top Chicago Web Development Agencies, helped a Northern California law firm overcome stiff competition in a localized online search. We’ll examine the problems the company experienced advertising online, many of which are precisely the same problems experienced by other smaller companies across the country, and how our team overcame them.

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Let us help you create a growth plan

We’ll also explore everything Comrade Digital Marketing does differently, and how we set ourselves apart from other attorney internet marketing agencies.

What You Can Learn Here

  • Website design methods that improve conversations for the legal industry.
  • Effective long-term marketing strategies, and how they work.
  • Law firm SEO tactics.
  • Best pay-per-click (PPC) marketing methods.
  • Analytics and how to read them.

About the Law Firm

Our client is a Northern California legal practice that manages estate planning, trust litigation, securities arbitration, and litigation, and oversees elder abuse and neglect cases, will contests, and all other probate matters.

Despite 20 years of experience, the firm faced competition from other practices and required a professional online presence that helped maintain a consistent flow of new customers looking for assistance with probate matters.

The law firm started with an average lifetime value for each client of $5,000, which rose to $30,000 within six months of implementing our new strategy.

Before Our Digital Marketing Plan

Before Comrade took control of the client’s online presence, there were various problems with the content on the website and its original digital marketing strategy.

We took steps to improve the look of the site, making it feel less dated while also offering a more user-friendly experience that gave visitors access to genuinely useful information.

The law firm’s digital footprint went back to 2002 when they launched their very first website. Visually, it was very dated and did not take advantage of modern website features and functionality.
old website's blog

They paid a lot of money for the website, but in the end, got very few pages with an unprofessional, clunky design and bad user experience that left a bad impression on prospective clients.

Their website was re-designed several times after the first site was launched.

They eventually added new content to the site and started a blog, and while the website looked a little more professional, the overall digital marketing strategy and their Search Engine Optimization efforts left much to be desired. It was an improvement, but still nothing truly effective at attracting new customers.

As you will see, the digital marketing strategy was not non-existent, but not as effective as it could have been.

Pay-Per-Click Advertisement

Our client-first company launched a PPC ad campaign back in September 2011. This was a well-established form of advertising back then, but it still operated with far fewer rules than it does today.

Before we engaged with the client, they had spent more than $19,386 on PPC advertising, with 292 conversions. That offered a Cost Per Lead of $66, with most new leads being estate planning cases with low LTV. That was a fairly average rate in California for that kind of service.

Comrade Web Agency's client-first company results on Google Analytics graph

Search Engine Optimization

For over five years, our client invested large sums of money into a law firm’s SEO marketing strategy, spreading their efforts across various legal digital marketing companies that failed to deliver.

As you can see below, our client saw only 88 leads from Organic Search results over that time.

Goal completions of Comrade's client

What’s more, we can see there was a very low number of keywords and top local ranking results on Google, meaning the efforts they paid large sums for didn’t work out. The client, despite offering a fantastic local service, was losing out to other companies because of flawed digital marketing efforts.

SEO Keywords Trend

Reputation

The client had a great reputation throughout the community, with new customers often referred via word of mouth. But at the same time, they had virtually no online reputation at all. While listed in some popular law directories, there were no public reviews or testimonials from satisfied clients at all.

New positive reviews about client results

Content

Our clients had virtually no content or resources for potential clients, other than a small blog.

Potential customers had very little reason to visit the website, other than finding out the key services the law firm offered and finding their contact details.

An All-Round Ineffective Digital Marketing Strategy

By the end of a five-year engagement with another legal SEO company, our client was enjoying a few decent online leads per month. However, they were still not fulfilling their potential and their website needed a lot of work to begin attracting new customers who were actively searching for a reliable firm.

Challenges

Before embarking on this project, we identified a number of challenges that would take some time and effort to overcome. These were:

  1. Our client had limited time to produce website content and multimedia that would engage and attract readers and potential customers.
  2. Our client required all content to be approved first, meaning we could not write any copy for the website on our own.
  3. We were asked to show SEO results and leads within the first six months, to demonstrate we had fundamentally improved their digital marketing strategy over previous efforts.
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Solution

We worked to overcome these three challenges with a team of dedicated specialists who knew all the latest effective SEO for lawyers and PPC marketing methods.

Strategy

Comrade Web Agency Law Firm Marketing Strategy Plan

We agreed on a 12-month marketing plan with a KPI table and set about reviewing their competition.

After much deliberation, and discussion with our client, we agreed on a plan that focused on the following:

  • Designing a new, fast-loading functional website with modern graphics to significantly improve their branding, conversion rate, and SEO through better and improved UX.
  • Performing a keyword-specific onsite SEO campaign that directed searchers straight to the client’s website.
  • Through improved content, we would attract high-quality backlinks from trusted sources, ensuring Google (and prospective clients) knew other high-profile sources trusted/recommended their website.
  • Building on and improving their PPC campaign without increasing their budget.

New Website

trust litigation law firm new website

A new website was our first port of call. We knew that the client needed a new, user-oriented website with modern graphics and a professional feel. The year previous, they had a fresh redesign, but our legal SEO agency came up with a new version of the site that fine-tuned the new features and ensured prospective clients had a reason to browse or even return to the site.

With a fresh look and new features, the user-focused design attracted thousands of new visitors very quickly. We built the website using WordPress, which is a versatile platform that allows users to easily add new content, blog posts, and pages once the website is built.

Here are just a few of the things we implemented on the new website:

  • Buyer Personas Research, a Marketing-Oriented Buyer’s Journey and Content Architecture Integration

We analyzed the buyer personas of the law firm’s clients and found that focusing on trust litigation services with a higher LTV would be more beneficial than estate planning.

  • Professional Design and UX

The more user-friendly a website is, the more likely it is that visitors will stick around, engage with the content, and learn.

Fast-loading websites also rank higher in search results, making this a two-pronged approach.

Our designers created an authentic wireframe that was implemented by our dev team, ultimately making a website that felt fluid and interactive.

user friendly fluid and interactive design

  • Calls-to-Action

A good call to action (CTA) turns visitors into qualified leads. With clear call-to-action buttons throughout the site, users are directed to the quickest and easiest ways to make a transaction or contact the company directly.

We, therefore, implemented a CTA button that directed people to seek free consultations with the firm, meaning more potential leads came their way.

trust litigation firm website call-to-action banner

  • Badges from Directories

It’s important that visitors and prospective clients see that a company is listed in popular legal-specific directories, and is recognized in the form of awards, badges, and reviews.

We, therefore, submitted our client’s account in more than 50 online directors, including FindLaw and Avvo, and established a better online presence for this popular northern Californian law firm.

law directory badges

  • Attorney Pictures, Quotes, and Bios

People like to see who they’re working with and connect better with other people over brands. That’s why we thought it important to include detailed biographies of the attorneys working at the client’s firm.

We also demonstrated the specific field that every attorney specializes in, giving prospective clients an idea of who they might work with if they brought their case to the client.

By introducing these biographies, we created a personal connection between attorneys and prospective clients, giving people the confidence to click a CTA button.

law firm attorney bios

  • Services and FAQs

law firm services and faqs

We expanded on the details of each practice area, laying out precisely what services our client offered, and their expertise in each field. We also provided answers to the most popular questions that our clients received from their prospective clients, allowing us to minimize the time they spend answering questions over the phone or via email.

By answering frequently asked questions, our client increased the chances of every phone call or email becoming a paying client.

Introducing these service and FAQ pages were also fantastic SEO for law firms boost, helping them to rise in search results for every legal service they offer.

  • Why Choose Us Section

We think businesses should do everything they can to gain the trust of prospective clients, right from the moment they access a company website. The best way to do that is to demonstrate why other businesses trust them already, and the services they offer that make them the best option.

We used our client’s website to give clear explanations for why they trump their competitors and boasted a few reasons why clients should choose them over other law firms. It’s a simple yet extremely effective method of encouraging prospective clients to get in touch.

law firm why choose us section

  • Professional Blog

We built on our client’s professional blog, producing long-form blogs that contained genuinely useful information. These blogs gave people a reason to stick around on the website, continue browsing other posts, and even come back in the future.

Every blog post was designed to promote certain keywords, too. By carefully maintaining this balance, we produced regular content that kept our client high up in the search engines rankings, while ensuring people kept coming back to the site or spent more time browsing once finding the site.

law firm professional blog

New PPC Campaign

With pay-per-click advertising, we split our approach into three. We tackled optimized keywords, specific campaigns, and ad optimization.

  • Optimized Keywords and Bidding Strategy

Starting with keywords, we analyzed our client’s current target keywords and then created a large list of long-tail keywords. We then divided the long-tail keywords into groups, allowing us to focus specific pages on certain keywords.

This helped with competition but also ensured that individual pages were targeted towards specific search queries.

  • Integrated Separate Campaigns for Different Locations and Services

With a better grip on keywords, we found that certain locations and services produced better performance. We directed more financial resources towards those pages and services, building on the demand for specific legal services in certain parts of California.

  • Optimized Ad Extensions, Negative Keywords, and Re-Marketing Campaigns

When it came to optimizing advertisements, we found that re-marketing was our most effective method.

Despite most legal problems requiring urgent service, we discovered that most prospective clients are still not ready to commit to contacting a lawyer immediately. Remarketing solved that problem.

Improving the Law Firm’s SEO Marketing

Long-Form Blogs Helped Site a Lot

Our decision to introduce long-form blogs really worked. Each blog post covered industry-related topics, using keywords with the highest search volume.

It was a two-pronged approach that prospective customers loved, and dramatically improved traffic to the website.

law firm blog long-form content

SEO Content with Keywords Still Matters

SEO content was key to increasing Google rankings and traffic. We researched and implemented keywords that prospective clients were searching into all service-specific landing pages and tags.

We performed cross-linking and other proven SEO tactics, establishing our client’s website as a trusted source for information and industry-related news, moving it up the Google search rankings, and creating an online presence as good as their reputation in the local community.

Off-page SEO Is Important Too

As well as improving the content on our client’s site, we attracted backlinks from other popular industry-specific guest blogs. We wrote our own guest blogs for other popular law-focused platforms and also implemented backlinks on more than 50 popular legal directories.

This firmly established our client’s website as a trusted source.

Reputation

We updated our client’s profile on popular legal directors and reached out to existing clients to get new, positive reviews to publish on various online platforms.

law firm client reviews lawyers.com

law firm yelp reviews

Law Firm Marketing Results After Two Years:

After two years, we saw fantastic results for our client. Their new website delivered increased traffic, improved sales, and allowed their business to grow.

  • Since the engagement, our client’s staff grew more than 200% thanks to increased case volume and revenue.
  • Overall ROI increased.
  • The lifetime value of each client increased by 500%, thanks to a new focus on litigation cases.
  • A 95% increase in total leads after just one year.
  • A 188% increase in qualified leads from SEO after only two years.
  • Overall Cost Per Lead: $66 (with the lifetime value of a client: $5K) when we began our work.
  • $33 (with the lifetime value of a client: $30K) after two years of our services.

Let’s Talk Specifics

During the first year, we built a new SEO base and acquired new referring domains. We also optimized keywords, performed link building, and created a solid base on which we could build with new content in the following year.

During the second year, we gained considerable traffic and a large increase in conversions.

Law Firm’s Website Started Generating More Leads

The new website looked professional, was easy to use, and answered all likely questions from potential clients. It provided information about key services and biographies of attorneys at the law firm. It performed much better than the previous website, with a conversion rate of 6.66% in the first year, and 8.66% in the second year.

That’s one of the best conversion rates in the industry and meant that out of every 12 visits, there was one lead.

conversion rate in the first two years

PPC Lifetime Value Grew

We increased the lifetime value of clients through PPC by 500% by targeting potential clients seeking trust litigation assistance.

In the snapshot below, you can see the increase in “trust litigation” clicks, which led to an increase in the LTV of clients compared to the old approach of targeting estate planning clients.

trust litigation clicks increase in 2016-2017

Law Firm Internet Marketing

Do you have questions? Then contact us here. We are always ready to help you and your legal business succeed.

Organic Search

Our SEO experts managed to achieve remarkable results in terms of organic search. During the first year with our client, we saw exactly what any attorney digital marketing service would expect, which was a relatively stable amount of traffic that didn’t dramatically increase. This is common in SEO, as it takes time for even the most effective SEO strategies to work.

What we did see, however, is that traffic grew pretty substantially as more time passed. In the first year, we attracted 4,871 users. The next year, that more than doubled to 9,967. That’s a 104.62% increase in traffic. And, thanks to the implementation of CTA buttons and various measures to increase trust with visitors, that also meant a large increase in leads.

  • Oct 1, 2017 – Sep 30, 2018, vs Previous Year

organic search traffic in 2017-2018 vs previous year

Organic + Direct

We saw a similar trend when combining organic and direct traffic, with 13,928 total users, compared to 8,842. It was another substantial increase of 57.52%.

law firm another organic traffic increase

Overall Leads

Overall leads grew by 95% in the first year alone, dramatically increasing the law firm’s client base.

law firm overall leads increase

Overall Cost Per Lead

The overall cost per lead declined from $66 with a lifetime value of $5k for clients when beginning our work, down to $33 with a lifetime value of $30k per client after two years of our services.

We slashed the cost of finding new clients in half, while also increasing the value of new clients.

Visibility Score and Keyword Rankings

  • Jan 25, 2017 – Jan 24, 2018

awr cloud visibility score in 2017-2018

As you can see in the above snapshot, the improved visibility score for our client’s website significantly, changing their long-term downward trajectory to an increasing one. Through all our measures, ranging from SEO to improving the content on their website, we were able to direct more people to this site and maintain a pattern of increasing and steady traffic and rising in the search engines rankings.

  • Jan 25, 2017 – Jan 24, 2019

awr cloud visibility score in 2017-2019

Link building Through Backlinks and Referring Domains

Our backlinks strategy worked well, with referring domains roughly tripling towards the end of 2020.

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A Success Story

By all metrics, the fortunes of our client improved and their website ranked higher.

Through a combination of SEO marketing strategies, improved visuals and functionality of their website, and our work ensuring blog posts were informative and approved by our client, we transformed this Northern California law firm’s prospects.

Building from a positive local reputation and years of experience and establishing the same kind of reputation online increased our client’s revenue, allowed them to hire new staff, and expand.

We have fine-tuned our strategies as a law firm SEO agency and can implement these same strategies to change the direction of all varieties of businesses.

Digital Marketing For Law Firms | Comrade Digital Marketing

Over the lapse of the year, leads have significantly increased thus increasing the amount of work and revenue generated, leading to the expansion of our team. Comrade provided excellent service; they’ve been on time, remained within budget, and provided a great ROI.

Loren Barr / Partner / Barr & Young Attorneys
Loren Barr / Partner / Barr & Young Attorneys
Digital Marketing For Law Firms | Comrade Digital Marketing

Comrade Web Agency designed a new website for my firm. It was long overdue. They were very pleasant to work with and the project came together quite well. Thanks!

Matthew Metzger
Digital Marketing For Law Firms | Comrade Digital Marketing

I would highly recommend this company to anyone looking to build a website. Our Law Firm has used them twice now and they have delivered each time. They’re easy to work with; prompt, and deliver on their promises. Great company for web design & SEO.

Andrew Tkacs
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Web Design & Digital Marketing Questions Law Firms Ask

Which type of law firms do you specialize in?

Our diverse legal practice areas include estate planning, corporate law, criminal defense, personal injury, torts, immigration, probate, and more.

My law firm already has a website. Now what?

The first thing we'll do is assess your current website and gauge its performance. If it's working well, we can focus on digital marketing efforts only, however, if we find inefficiencies in your current website design, we'll provide a full, detailed assessment on what it will take to bring your site up to speed.

Does your internet marketing for law firms come with a guarantee?

As one of the few law firm marketing agencies in the nation that offer a guarantee, we take pride in our work. Contact us to talk about our special plans, in which we begin work at 50% of your budgeted rate (excluding advertising costs), until we gain an in-depth understanding of your firm's needs, at which point we charge your full monthly rate.

How does hiring your online marketing agency compare with hiring one of the many competitors?

Our performance guarantee is practically unheard of in the industry and is one of the many things that sets us apart from our competition. We believe this guarantee proves how sure we are of our expertise and ability to deliver your law firm the results it needs. Our agency has been operating for more than 12 years and has deep expertise serving clients in the legal profession. Please visit our portfolio to see the types of lawyers websites with which we work and how we've been able to generate results that matter.

What is the cost of your legal marketing services?

We focus on high ROI marketing that facilitates maximum growth. Typically, smaller attorney firms can pay anywhere between $2,000-$5,000 per month while larger legal practices with aggressive marketing campaigns can have a digital marketing budget that exceeds $14,000 per month. It really depends on your size, budget and needs.

What is the expected amount of time before marketing efforts increase the firm's caseload?

It largely depends on how aggressive your marketing strategy is and whether you'll use paid advertising such as PPC. As a result, PPC offers results almost immediately, whereas SEO offers results over time. To maximize your campaign's effectiveness, we recommend you combine PPC and SEO efforts. From the three-month mark onward, however, clients start to see an increase in client cases and qualified leads.

Average clients see a 4.5x ROI

Request a Quote

Get in touch with us to schedule an obligation-free online marketing performance evaluation for your legal website.

We will evaluate:

  • How fast your website loads
  • Backlink quality (and determine if any may lead to penalties on Google)
  • SEO performance based on 20 unique factors
  • Content performance
  • Conversion rate (how many website visitors become client leads)

Each performance evaluation comes with a plan of action to help generate positive results for your law practice.

Thank You For Your Interest
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