A website’s landing page is the online equivalent of a shop’s front window. It has a powerful influence on whether your target audience will want to browse your site and place orders.
An effective landing page design is very different if you’re selling services or products; if you’re going for subscriptions or webinar sign-ups.
We will never underestimate the power of an attractive, well-designed landing page with all of the important features to the success of your business.
Our team will conduct in-depth research to discover what motivates your visitors to convert, and reverse engineer a path that works for them and for you.
We can build your landing page from a template, if this is what you require. However, we always recommend a custom-built landing page that has been designed to meet the specific needs of your business and your customers. We offer a full landing page design and build service, focusing on these aims:
All of our landing pages have the following features:
It’s easy to follow your instincts when it comes to landing page design, but it is far better to use tried and true processes. We balance conversion improvements with real changes in business results. Higher conversion rates do not necessarily equate to more income being generated. We are able to identify statistical significance and confidence levels significant enough to determine whether a landing page has been successful, or whether it needs further development.
No landing page can succeed if developed in isolation. We take the full funnel into consideration from the start to the finish and this helps us to design the best performing landing pages. We are also committed to a superior user experience. We match UI & UX with our scientific approach to conversion and apply this to all our landing page designs.
We guarantee that you will notice the results on your balance sheet. The bottom line is that our landing page design service has the potential to make you more money. Increase in conversion rates is not enough to measure performance. It is increase in revenues that should always be the aim of landing page design.
Belgravia Group is a premier real estate company from Chicago, with a legacy spanning over 70 years and having developed well over 2,000 properties within that time. Belgravia consulted with CDMA on creating a modern, attractive website to properly showcase the company’s culture and history. After multiple creative brainstorming sessions, CDMA was able to develop the blueprint for what would become a stunning site to help represent Belgravia.
Belgravia’s prior website was stagnant and required a revamp that would give them a cutting-edge and modernized look to match their niche of real estate: high-end properties in some of the most popular neighborhoods of Chicago.
The approach applied was both minimalist and interactive: the website has a clean-cut layout with easy navigation. CDMA also consulted Belgravia in creating unique, professional content to add to the site, helping to strengthen the company’s online reputation. The visual content consists of beautiful professional photography that showcases the properties Belgravia Group manages.
Marmot is a US-based apparel company focusing on outdoor jackets and related goods. Born out of adventure and a desire to share that culture with others, Marmot has been developing unique jackets, tops, and related apparel for climbing, hiking, and general outdoor activities for over 30 years.
Marmot required a world-class website that would help further distinguish their brand amongst competitors. Additionally, the design needed to be straightforward, modern, and help add depth to the brand’s voice and imagery without sacrificing ease-of-use.
Comrade’s creative team was pleased to develop a truly dynamic and pleasing website for Marmot. We took the existing company’s guidelines and materials and refined them to deliver a website that would successfully convey the Marmot brand and culture. The site’s navigation is easy to use but provides the user with a unique and compelling experience throughout every stage of the shopping process. The end result was very well received by both the company and customers alike.
Blueprint is a Chicago-based advisory firm that specializes in senior housing and healthcare real estate, offering unique exit strategies, solutions, and consulting for both investors and operators. Blueprint enlisted Comrade Digital Marketing to revamp their website, create a client portal for investors and operators, and to develop a mobile app for their services.
Due to the high amounts of information that is typically exchanged between BP and their clientbase, the requested portal needed to be capable of both holding said information and allowing exchange between multiple parties. Their complex business model also had to be taken into account, as there are several variables in the kinds of information exchanged and how the portal should function for each user.
We developed a brand new site for Blueprint, bringing their branding and voice up to date with user-friendly navigation and professional stylings. This included creating a design and branding library for future use.
As for the client portal, we were able to create a visible portfolio with all assets in a “data room”: a place within the portal where Blueprint can exchange files, messages, and other related content with their clients (and vice versa).
From the admin side, users are able to update and manage portfolios and related assets. Additionally, they are given a variety of dashboards for their different metrics, including finances.
The mobile app was developed for usage on both iOS and Android platforms, serving as an on-the-go version of their site.
AMP is an Illinois-based marketing agency geared towards smaller local businesses who use print and online mediums to advertise their services.
AMP is unique in that their customer base consists of small and local businesses who use print and online mediums for advertising and marketing. It was important for the new website to be structured in a way that both AMP team members and their customers could navigate and easily identify the best solution for their business. As a secondary but equally important feature, the site needed to help facilitate understanding for new employee prospects on the culture and and purpose of AMP.
The new look produced for this brand new website was coupled by a very user-intuitive design, while keeping accessibility in mind. The information architecture of the site allows users to move into a carefully laid out sales funnel for maximized conversions. The site serves as both the face of the company and as a marketing tool for their salespeople.
In the last two years, AMP has enjoyed double the organic search traffic 2.3 times new users and a nearly two fold increase in the amount of time clients spend on the website.
Do you want a marketing plan that fits your individual needs? Let us craft a strategy that drives results to your company based on your objectives.
Please fill out the form to the right, and we will contact you within one business day for a free initial consultation.
