Does Your Current Website Suffer Any of the Following Problems?
- Does not attract enough qualified leads to achieve and increase profitability
- Does not generate enough revenue (e-commerce only)
- Feels outdated or is less engaging than your direct competitors’ websites
- Does not effectively support your sales team
- Does not captivate visitors with quality, informative content
Comrade provides full-service digital marketing and web design services in Chicago and nationwide. Here’s what we can tell you about our “secret sauce.”
Design / UX With High-Performance in Mind
Custom Website Design
Your website is a business tool intended to deliver measurable results (leads and sales).
This is why Comrade’s web design services are centered around delivering on this primary objective.
Each building block of your new website will be expertly constructed to drive leads and sales.
Strategic Web Design
An objective without a plan is a wish.
And we don’t rely on luck or wishful thinking when it comes to developing your business’ most valuable tool. We use proven metrics to build a website that delivers on your key goals.
Unlike many national web design firms or web design agencies in Chicago, Comrade’s website design services are just one part of a comprehensive marketing strategy tailored to your business. Your new website will not only look great but also deliver more qualified leads, a higher conversion rate, and better support your sales process.
Web Design Optimized for User Experience
High-performance, high-yielding websites deliver a memorable and engaging user experience.
We’ll optimize your website for speed, usability and search engine findability. We’ll also ensure a seamless, intuitive experience on mobile, tablet and desktop devices.
Comrade’s website optimization features will encourage visitors to provide you with valuable information to meet their needs.
How Much Does a High-Performance Website Design Services Cost?
Current and prospective customers and employees visit your website to determine whether to engage your business. A better website significantly increases the chances that those prospects do.
Our team has seen first hand the detrimental impact a poorly designed website can have on a business. In fact, many of our clients came to us specifically to remedy problems arising from subpar websites. This is why we take great care when building what is truly the backbone of your business and any successful marketing campaign. Web design starts at $10,000 with many projects ranging between $15,000 and $25,000. To learn how your web design project will be calculated, see this guide.
Web Design Optimized for Search Findability
To win new business, your website must be “findable” by prospects. In other words, people searching the Internet for your products or services should be able to easily find your business.
This is why a robust search engine optimization infrastructure is so critical to a website. Comrade’s experts design your site according to SEO best practices, ensuring your business is featured prominently across all meaningful search engines.
Web Design Optimized for Conversions
Your website is only as useful as its ability to convert visitors into opportunities (leads) and/or sales (e-commerce).
We begin simply: by learning your specific business objectives.
Our marketing strategists then design conversion tools and optimized sales funnels for implementation on your new website. These tools enable measurable results that businesses can reliably track.
Web Design Supported by a World-Class Team
Before your new website “goes live,” Comrade will train your internal team to use this powerful tool effectively.
We also offer continuous support. We are here to address your questions, requests, or deploy additional marketing campaigns to support your business growth trajectory.
What Kind of Results Can You Expect From a Comrade-Designed Website?
Featured Case Studies
Do You Have a Custom Website Design Project in Mind?
Our Web Design Process
Project Discovery
Custom Website Design
Website Development
Foundation SEO
Q&A, Acceptance & Launch
- Identify your buyer persona(s) and customize the user journey
We work with you to better understand not just your brand, but to identify your target audience. The user journey is then crafted around what that buyer persona needs and wants from your website. - Market and competitive analysis
It's crucial to assess your direct competition as well as broader industry trends. Comrade conducts a deep dive of this market landscape, enabling us to properly position your website . - Map out your website's architecture and sitemap
This is one of the most important steps in the Discovery process as it ensures your project is build on a solid foundation. - Design high fidelity wireframes
This enables clients to visualize how their website will look and actually meet their goals in real-time. Once we determine the number of web pages for your site and the "part" each page will play in the user (customer) journey, we draft high-fidelity wireframes so you can see that journey from start to conversion. - SEO research and mapping
Search engines continually update their algorithms, which is why our website designs are dynamic and nimble, allowing our experts to consistently implement the most up-to-date SEO measures so your website is always one step ahead of the rest.
- Build project style guide
The style guide serves as the design framework for your website. Using your company philosophy and brand identity as our guide, we work with you to identify the colors, themes, elements, and overall style of your website. - Organize content into site architecture
The content identified in the high-fidelity wireframe is, at this stage, organized into your website's architecture of webpages. - Homepage design
At this stage the homepage can be conceptually designed. This is fundamentally the most important page built for your website, so we take the time to develop a homepage design that will serve as the right foundation for the entire project. - Subpage design
Once the homepage is "just right," the rest of the internal pages are designed. Comrade Digital Marketing designs are fully scalable for desktop and mobile devices. - Design all additional website elements
Additional website elements are created to complete your site's design and call attention to crucial features and information that your clients or customers need to know.
- Set up website architecture
This phase of your project is implemented in parallel with web design. The very first step in the development phase is to establish the underlying architecture of your website. - Implement a Content Management System
Based on the technical and business considerations of your project, our technical team will recommend a Content Management System best suited to meet your key objectives. - Set up the approved design and all corresponding design elements
In this phase, all approved designs are sliced into the website infrastructure and coded. - Develop website functionality
Along with aesthetically pleasing front-facing website elements, all necessary functionality features are being developed behind-the-scenes. This includes but may not be limited to third party tools like CRS systems, calendars, and chat-bars, as well as complex member-access areas. - Build-in content
Next, both website copy and imagery are integrated on the site. This is when messaging and branding meet and your website truly comes to life. - Set up mobile responsive view
We ensure your website is properly displayed across all devices including desktop, laptop and mobile.
- SEO priorities are identified and deployed
In collaboration with your team, SEO priorities are identified and deployed for your project. Your participation in this process will provide valuable insight into how your website will meet your business objectives. - Website built with onsite SEO
We integrate elements for SEO so that search engines like Google will readily find your business and recommend it to users. - Website audit for embedded SEO keywords
In order for SEO keywords to yield the greatest benefit, your website copy must be "readable" by Google. We perform a full audit of your website to check for embedded SEO keywords and optimize according to SEO best practices. - Launch Google Analytics, Google Webmasters and other monitoring tools
Our marketing department will set up monitoring tools of your website. These tools will track performance on various platforms and establish event triggers. We'll train your team on how to use these powerful tools to ensure you reap maximum benefit from this valuable data and can always engage with your website freely and easily.
- Whole-site testing for functionality and performance
Now that everything has been built in and optimized, we perform a final test of every last detail to ensure full functionality of your web design. - Website acceptance
As soon as we complete our internal testing and ensure all is working, the website is then sent to you for a final review and acceptance. When the "green light" is given, we push your website live. - Deployment and review of initial performance
Once a new website is launched, several things happen in rapid succession. Among them, Google must find and then index the website. Once this happens, we can start monitoring the initial numbers for search findability and on-page performance of your web design. - Training for your project stakeholders
We will train your team so that you can effectively monitor, manage and update your website any time the future. - Website support (as needed)
After a project has been completed, we don't leave you hanging. All of our projects come with a set warranty period during which we monitor your website and adjust elements if necessary. We also provide maintenance packages, so that our team can perform website updates, add or change functionality, and continually optimize the performance.
“Growing business is like a team sport: you must have a clear objective, a team that is stronger than your competitor’s, has a clear plan and a pig-headed determination to achieve it.”
Why Clients Enjoy our Custom Web Design Solutions
- Our designers are award-winning and rank best in the industry
- 12+ years and hundreds of stellar web design campaigns in our portfolio
- Consistently ranked as a top website design agency in Chicago and US
- We have a design team comprised of specialists in business, technology, copywriting, online marketing, UI/UX and many others disciplines
- We leverage the latest technology when designing websites that will drive revenue
Reach out to us to schedule your free, no-obligation evaluation of your existing website.
Our team will look at and/or implement:
- Website load speed
- An overview of Google Analytics
- Heat Mapping
- User Experience
- Conversion rate (to assess how well your goods or services are selling)
Following the assessment, we will provide a free high-level web design plan.
Services Beyond Web Design
Frequently Asked Questions About our Web Design Services
What is the average cost for custom website design services?
Project costs vary based on several factors including your business goals and website functionality, technical features, turnaround time, and more.
Average costs for high-performance web design:
- $10,000+ for informational websites
- $15,000+ for e-commerce websites
- $20,000+ for more complex websites
To read more about how much a high-performance website cost, read our article
When should I redesign my existing website?
This varies based on industry and your target audience. As a rule of thumb, Comrade Digital Marketing recommends a website re-design or "facelift" every two years. If your website was well built from the beginning, you won't have much to worry about except minor adjustments to ensure your brand, team, services, or products and relevant information is accurately reflected. It's also always a good idea to run period performance checks to make sure your load speed is up to par and that your site, overall, is working smoothly
Should my company use a website design template?
Some companies — especially ones that are just starting out — find the lower-investment associated with a website template appealing. Templates, however, are very limiting and businesses seeking to scale, or looking for changes down the line, might find themselves stuck. Custom websites perform better because they're crafted specifically around your business objectives. Better marketing results ensue with a website built around your goals and needs.
How do I know which platform is right for my website?
Comrade spends ample time with you and your stakeholders to identify the best platform for your website design, Our recommendation will reflect your project's unique needs. All platforms with which Comrade works are widely adopted by web design firms around the world, meaning they are constantly updated and maintained by their original developers.
Should I choose a freelancer or a web design company for my website?
Yes, a freelancer will charge less money than a full-service agency, but often, an independent contractor's capabilities are limited and the final product will suffer as a result. Worst, the website may very well end up costing you more in the long-run. Our expert team comprises website designers, coders, project managers, testers, copywriters and marketers because that's what high-performance projects require. A professional website design firm will have the talent, experience and manpower needed to design a modern website according to industry best practices. A professional firm will customize your website's functionality and build it for SEO and to perform highly specialized tasks. All of these components are required for your website to deliver increased and traffic and in turn, meaningful financial benefits.
How can I prepare for my web design project?
First on your "to-do list" is to clearly define your project objectives. This means mapping out your primary business goals. It's also important to how your web designer's process works. Have the agency walk you through that process, step by step. Lastly, work together with your web design team on identifying the resources they need from you to start your project (i.e., high-resolution images, logos, written copy, etc.).
What support does my website need after it's completed?
We always recommend regularly assessing your site performance and making important adjustments as needed. As technology improves, so, too, must your website performance. So whether it's through tweaking SEO, enhancing your UX, or adding new, third-party integrations, be sure you are working with a team that will take care of your site not just in the near, but also in the long-term.