Email Marketing

Speed up the sales process

Speed up the sales process

Effective email marketing campaigns communicate directly with consumers to promote a company’s product or service via their inbox. Email campaigns can be a hard or soft sell and provide a versatile channel to share content marketing and product information. Although e-mail marketing is an excellent way to acquire clients, it is even better for retaining them and creating recurring revenue. According to online marketing data, you can boost retention rates by up to 80%, so you can earn money without investing anything. If that’s the case, then why do some email marketing efforts feel like unsuccessful spam?

Email Marketing Campaign Issues and Struggles

Email Marketing  Campaign Issues and Struggles

Poor email campaign performance can be distilled to a single result: No increase in revenue. Admittedly, you may have spent hours learning how to execute an effective email marketing campaign only to be disappointed by non-existent results.

Most often, it’s not the entire campaign that doesn’t work, just elements that need to be tweaked. It really can be as simple as changing the copy. We frequently notice these common issues when eCommerce businesses first try to create email marketing campaigns:

  • Email subscribers aren’t growing, or customers are unsubscribing
  • Automated emails land up in the spam folder
  • The email subject line is weak or confusing
  • Small businesses struggle to create original content, or they’re not fans of their current content
  • Email marketing content is high-quality, but it doesn’t convert to leads
  • Email marketers don’t use analytics effectively or plan campaigns properly

These challenges are easy to troubleshoot with the array of email marketing tools and email marketing software available. The trick is knowing what to adjust and how to do it. We’ve put together some email marketing tips to help you follow email marketing best practices for future campaigns.

How to Do Email Marketing Right

How to Do Email Marketing Right

Define Your Goals

SMART is an industry-renowned acronym that can be used to optimize your email marketing. A successful campaign should be the following:

  • Specific: Simple, sensible, and significant.
  • Measurable: Meaningful and motivating.
  • Achievable: Realistic and attainable.
  • Relevant: Reasonable and results-based.
  • Time-bound: Attain results within cost/time limitations.

Targeted emails can serve several purposes, and they don’t necessarily have to achieve all your business goals at once. Some may be to increase website traffic, while others may focus on obtaining new subscribers, or revenue generation. This is why understanding your goals is so important because it dictates the type of content you’re sharing and the email clients you’re going to target.

Understand Your Weaknesses

To optimize your emails for maximum conversion and engagement, you need to implement a comprehensive testing process. Inexperienced marketers tend to rush through the process and only test one or two variables before running their first email marketing campaign. However, if you want your marketing to improve, you need to test subject lines, CTAs, copy, design, and content.

A/B testing is where you set up two variations of one campaign and send them to a small percentage of your contact list. Half the test group is sent Version A, and the other half receives version B. The result, which is measured by the most clicks or opens, determines the winning version. You don’t have to test a million variables at once, but each campaign should contain some sort of variable you can analyze to better understand weakness that needs improvement.

Understand Your Resources

It’s impossible for everyone to be good at everything. Time and again, businesses struggle to handle operations and marketing requirements. Perhaps you have great ideas for promotional emails, but there’s no time or manpower to execute them, or you’re not compiling campaign reports, so you can’t truly gauge if you’re reaching your target audience, and have no customer data.

The process of email marketing entails; deciding on a specific goal, choosing an email marketing service, building and segmenting an email list, creating a campaign, and then finally using analytics to track progress. Understanding your current resources and what’s required at each of these phases can help you mitigate challenges and achieve a higher click-through rate.

Understand Your Audience

Email campaigns target specific customers groups. So, if you’re a homeware eCommerce store, for example, you may have a campaign targeting couples and another targeting single persons. Knowing your audience results in a higher engagement rate because you’re compiling emails that are not only going to a similar group, but also contain content that appeals to them.

Improving these personalization capabilities ultimately boosts your bottom line. Understanding your audience is at the core of brand growth. It helps to create effective transactional emails, landing pages, drives informed marketing strategies, and boosts online presence. Remember, content marketing is a complex, multiple-step process. Whether you’re sending a newsletter, acquisition, retention, or promotional email depends on who your audience is and what stage of the buyers’ funnel they’re at.

Develop Awesome Graphic Templates

You don’t have to be a graphic designer to send attractive emails. Most email marketing platforms provide user-friendly drag and drop templates. These plug-and-play marketing automation options let you copy and paste content, like a blog post, for example, into the email, while ensuring it reads across devices and email service providers.

The best email platforms usually include graphic templates or their design, which helps save time (when you have a template, you can spend fewer hours designing and more time creating content.) They also help you keep a consistent look and feel and deliver personalized experiences because all you need to do is use the drag and drop editor to plug in the relevant content.

Integrate Conversion Elements – CTA’s

A call to action or CTA is a marketing term for any design that prompts an immediate response, like buttons designed to initiate a purchase, quote, or to find out more information. Before you can implement CTA’s, you need to know who your audience is and the purpose of your campaign. Most campaigns try to achieve one of these five objectives:

  • New product promotion
  • Follow-up on an abandoned cart
  • Stay top of mind with your audience
  • Announce an immediate sale
  • Clean up your contact list

Regardless of the email you send, it should always continue a conversation between your business and its consumers. An important, often overlooked CTA, is the subject line. Without a carefully crafted, attention-grabbing subject line, you run the risk of your email engagement levels dropping.

Use Comrade as Your Premium Email Marketing Tool

Use Comrade as Your Premium Email Marketing Tool

As a full-service digital marketing agency, Comrade Web provides the best email marketing services because we’re experts in email marketing automation tools. Our campaigns:

  • Increase Engagement
  • Affordably trial new ideas through a/b testing
  • Get real-time feedback
  • Have professionally designed landing pages
  • Provide list segmentation and send targeted emails
  • Email automation
  • Speed up the sales process and boost revenue

Most importantly, our email specialists have the knowledge and resources to roll out campaigns that guarantee ROI and lower the cost per email, so you can focus on your business. Click here to find out more about the best email marketing service.

Case Studies

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Levinson Law Group

Levinson Law Group is a Southern California-based firm specializing in personal injury cases that vary from client-to-client, with a particular scope of work focused on vehicular accidents.

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Levinson Law Group
Levinson Law Group

Challenges

Their old site failed to position the firm as leaders within their industry. Important information was not properly communicated, their story was not properly told, and the content was not up-to-date. Additionally, they were relying heavily on paid ads to help them generate leads while failing to implement a proper SEO strategy to achieve sustained growth.

Solutions

The first step was to completely rebuild the site, clearly communicating the firms impressive track record and story. CWA added a video to reinforce the firm’s message and reputation. This was coupled with a streamlined layout for easy navigation and implementation of new content, all structured as sales funnel to help display information and generate leads.

The next step was to optimize onsite SEO as well as strategize offsite activities to help strengthen the firm’s local presence in Southern CA. This new approach allowed the firm to grow their audience beyond their local markets and help garner them a reputation throughout Southern California. Through effective paid advertising strategies, CWA has successfully helped Levinson Law Group decrease the amount spent on ads while increasing the amount of viable leads generated from these campaigns.

Kruger, Inc.

Kruger, Inc. is a Canada-based manufacturer and distributor of a range of sustainable products across numerous industry sectors. What’s more, the company holds the very cool title of Canada’s “tissue king,” as the number-one producer tissues in the country.

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Kruger, Inc.
Kruger, Inc.

Problem

Kruger was in need of a world-class website to help convey their story and the culture of the company: working within different industries and communities through sustainability efforts and renewable resources.

Solution

CWA worked hand in hand with Kruger’s team to design and develop a truly modern, user-friendly corporate website fitting a nationally recognized brand. Replete with concise company information and highlights as well as a high-caliber mobile experience, the website serves as a valuable resource for both consumers and investors alike.

AARP Illinois

AARP is a US-based non-profit interest group whose purpose is to help empower the aging American population by means of advocating for social change through information, advocacy, service, and lobbying activities.

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AARP Illinois
AARP Illinois

Challenges

AARP Illinois tasked Comrade in designing a website that would help them drive IL residents to engage elected representatives as means of holding them accountable for drafting a sensible state budget. With this, CWA would help AARP develop what would become known as the “Enough Is Enough” campaign. The goal was to create tools to enable residents to add their own stories and opinions on the crucial topic of state budgeting and its adverse effects on the elderly population.

Solutions

CWA created an easy-to-use website that lets users find appropriate information and get involved. Users can subscribe to a newsletter, browse through and submit stories, discover facts and statistics regarding the state of IL, and stay up-to-date on current news regarding the budgeting crisis. Finally, the website guides the user toward action and engagement, including sharing content through social media.

Belgravia Group

Belgravia Group is a premier real estate company from Chicago, with a legacy spanning over 70 years and having developed well over 2,000 properties within that time. Belgravia consulted with CDMA on creating a modern, attractive website to properly showcase the company’s culture and history. After multiple creative brainstorming sessions, CDMA was able to develop the blueprint for what would become a stunning site to help represent Belgravia.

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Belgravia Group
Belgravia Group

Challenges

Belgravia’s prior website was stagnant and required a revamp that would give them a cutting-edge and modernized look to match their niche of real estate: high-end properties in some of the most popular neighborhoods of Chicago.

Solutions

The approach applied was both minimalist and interactive: the website has a clean-cut layout with easy navigation. CDMA also consulted Belgravia in creating unique, professional content to add to the site, helping to strengthen the company’s online reputation. The visual content consists of beautiful professional photography that showcases the properties Belgravia Group manages.

Blueprint Healthcare Real Estate Advisors

Blueprint is a Chicago-based advisory firm that specializes in senior housing and healthcare real estate, offering unique exit strategies, solutions, and consulting for both investors and operators. Blueprint enlisted Comrade Digital Marketing to revamp their website, create a client portal for investors and operators, and to develop a mobile app for their services.

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Blueprint Healthcare Real Estate Advisors
Blueprint Healthcare Real Estate Advisors

Challenges

Due to the high amounts of information that is typically exchanged between BP and their clientbase, the requested portal needed to be capable of both holding said information and allowing exchange between multiple parties. Their complex business model also had to be taken into account, as there are several variables in the kinds of information exchanged and how the portal should function for each user.

Solutions

We developed a brand new site for Blueprint, bringing their branding and voice up to date with user-friendly navigation and professional stylings. This included creating a design and branding library for future use.

As for the client portal, we were able to create a visible portfolio with all assets in a “data room”: a place within the portal where Blueprint can exchange files, messages, and other related content with their clients (and vice versa).

From the admin side, users are able to update and manage portfolios and related assets. Additionally, they are given a variety of dashboards for their different metrics, including finances.

The mobile app was developed for usage on both iOS and Android platforms, serving as an on-the-go version of their site.

Vesta Preferred Realty

Vesta Preferred is a Chicago-based real estate company specializing in luxury properties in some of Chicago’s most sought-after and vibrant neighborhoods. After consulting with Comrade, a strategy was set in motion to help expand Vesta’s digital footprint through a revamped web presence and lead generating campaigns.

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Vesta Preferred Realty
Vesta Preferred Realty

Challenges

Vesta required a website that would serve as a platform for visitors and potential customers to rent apartments, buy homes, or sell properties, all through an easy-to-navigate process with efficient filter functions for an optimal experience.Vesta desired to become a thought-leader within their industry, looking to help anyone seeking a new home. Their new website and branding needed to accomplish this.

Solutions

CWA rebranded Vesta Preferred, developing a modernized website with a reliable search feature. The easy-to-use website allows users to browse through properties in real-time, including viewing inventory, property details, draw comparisons, and schedule an appointment if need be. Additionally, CWA placed various lead magnets to increase user interaction. A very robust admin portal was custom developed for Vesta’s team to help manage and control all aspects of their site and it’s listings. A special attention was given to a mobile experience recognizing that 70%+ of Vesta visitors are viewing the website from their mobile devices.

Boat.me

Florida-based company Boat.me offers a unique platform where boat owners can sign up to offer their boats (with or without captain) on an hourly or daily basis for leisurely use. Owners may host or simply rent out their boats for trips. Alternatively, if a renter is interested in borrowing a boat, they can enter their preferences and location and be matched with boats in their area.

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Boat.me
Boat.me

Challenges

Boat.Me required a website that would allow them easy access to their boating “inventory” in real time. Owners had a need for an area on the website where they could make updates on their boats such as availability. This was asked to be housed in an attractive, fun looking website that was easy-to-use.

Solutions

CWA created a sleek, interactive website that help Boat.me run their business efficiently. A website included an easy-to-use interface for members, one-time renters, and boat owners. The company’s platform offers an easy, streamlined experience for all users.

Why Clients Choose our Digital Marketing Agency

Why Clients Choose our Digital Marketing Agency

We can’t overstate the importance of a strategic email marketing campaign and over the past 12 years running, we’ve achieved the highest open and engagement rate for email marketing in the industry.

 

  • We’re experts in Hubspot and other effective marketing automation tools
  • Our email marketing automation capabilities generate the highest open and engagement rates in the industry
  • We work with seasoned copywriters who excel in email marketing to ensure your success
  • Proven track record lowering cost per email and delivering highest ROI in the business

Recognized as a leading digital marketing & web design agency in Chicago

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Services Beyond Our Email Marketing

Web Design & Ux Web Development
Comrade provides a combination of Digital Marketing Services geared towards achieving best meaningful results.
FAQ

FAQs about Email Marketing Campaigns

What is email marketing?

Email marketing is the act of sending promotional content via email to current customers and prospective leads to create brand awareness, sell products and services, and foster customer loyalty. Once you have gathered sufficient email addresses (leads), you can establish an email contacts list that forms the database to which you market.

Why is email marketing important?

Email marketing strategies allow you to build relationships directly with your customer base at a time that is convenient for them. It is still the most successful channel to reach people who have shown an interest in your product and convert them into paying customers.

What mistakes should you avoid?

Writing poor subject lines, failing to provide clear calls to action, using an impersonal tone, not segmenting your customer base, and constant contact due to sending too many emails can damage your digital marketing efforts.

What can you do to create a good email marketing strategy?

Besides learning how to use email marketing services, you can hire a digital agency like Comrade Web that specializes in marketing emails, including personalization, automation, list management, content planning, and design. Our successful email campaigns will drive sales.

Margo

“Whatever is measured, can be improved. That’s why analytics are so important to us.”

Margo
Marketing Account Manager
Why Clients Choose our Digital Marketing Agency

Why Clients Choose our Digital Marketing Agency

We can’t overstate the importance of a strategic email marketing campaign and over the past 12 years running, we’ve achieved the highest open and engagement rate for email marketing in the industry.

 

  • We’re experts in Hubspot and other effective marketing automation tools
  • Our email marketing automation capabilities generate the highest open and engagement rates in the industry
  • We work with seasoned copywriters who excel in email marketing to ensure your success
  • Proven track record lowering cost per email and delivering highest ROI in the business

Contact us today for a full business assessment and a unique email marketing plan designed to grow your revenue.

We’ll examine your:

  • Current conversion rate
  • Revenue goals
  • Abandoned cart data (if an eCommerce)
  • Cost-per-lead and more

You’ll receive a complete email marketing audit and plan to help you elevate company growth with high ROI.

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