Digital marketing hasn’t changed all that much in the last few years. The formula has remained largely the same, requiring businesses to optimize their websites for search engine algorithms, develop content that readers and web visitors find interesting and beneficial, and implement strategic pay-per-click (PPC) ad campaigns. Comrade Digital Marketing has mastered these principles, but […]
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An integral part of any successful law firm PPC campaign is incorporating the right keywords into your strategy. Equally as beneficial to your digital marketing efforts is a negative keyword list. What Is a Negative Keyword? Negative keywords are the exclusion of specific terms to help your law firm focus on more relevant keywords for […]
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